National Singles Day began with celebrations in its founding city of West Hollywood, California.
Thanks to the support of our supporters, advocates and fans, the City of West Hollywood, our generous partners, sponsors and participating merchants, we were able to kick off the holiday with large-scale events at popular venues to get us up and on the map. Everyone – singles and couples alike – enjoyed a full afternoon and evening of entertainment, giveaways, awards, recognition and acknowledgement in honor of savvy singles everywhere.
What is a Singles Day celebration made of? Everything from entertainment, giveaways, celebrity guests and raffles to guest speakers, gift bags, specialty cocktails, and Single Star Awards for individuals or organizations who have advocated for singles and singles issues online, on air or in the media.
In 2016, the City of West Hollywood issued a Proclamation making National Singles Day an official West Hollywood holiday – the very first city in the U.S. to do so! Huge props to then city council member John Duran for making it happen.
Local merchants participated by hosting events, donating giveaways, gift bag goodies, raffle and auction items, and by offering in-store specials, many of them good throughout the entire month!