National Singles Day celebrations are held all across the U.S., though nowhere quite as passionately and single-heartedly as Los Angeles, California – our founding city!
Thanks to the support of our fans, supporters and advocates, the City of West Hollywood, our generous partners, sponsors and participating merchants, we’ve been able to host large-scale events at popular venues ever since National Singles Day’s inception in 2013. Everyone – singles and couples alike – enjoy a full afternoon and evening of entertainment, giveaways, awards and general celebratory recognition and acknowledgement in honor of our nation’s savvy singles and all they do.
What goes on at a Singles Day celebration? Everything from entertainment, giveaways, celebrity guests and raffles to guest speakers, gift bags, specialty cocktails, and Single Star Awards for individuals or organizations who advocate for singles and singles issues online, on air or in the media.
In 2016, the City of West Hollywood issued a Proclamation making National Singles Day an official West Hollywood holiday – the very first city in the U.S. to do so! Huge props to then city council member John Duran for making it happen.
Local merchants participate by hosting events, donating giveaways, gift bag goodies, raffle and auction items, and by offering in-store specials, many of them good throughout the entire month.